Sunday, December 2, 2018

"Transformation" Links Vintage Advertisement with Interactive Art at Ligne Roset Miami with Troy Simmons




Miami, FL – For the occasion of Art Basel and Design Miami, Ligne Roset’s local showroom will present a special exhibition called Transformation from December 5-13, 2018, at 3820 NE 2nd Avenue, #139. Transformation–curated by Valeray Francisco, Chief Curator of Directed Art Modern–will combine sculpture with architecture and craft with technology, setting up a dialogue between the viewer and the surrounding spaces within the renowned French design brand’s Miami showroom. The exhibit will be comprised of original works from five international artists: Bego Santiago, Lukasz Biliniski, Sean Mick, Troy Simmons, and Ronan & Erwan Bouroullec.


Transformation will use ‘line’ as a powerful tool of influence. Francisco and Ligne Roset selected five vintage advertisements from the brand’s storied history, each one serving as a starting point from which a colored line will emerge. Each line will travel throughout the space and connect to one of five related vignettes with an artist’s work, bringing attention to our ever-evolving relationship with perception and the boldly beautifully balance between art and design.

Ligne Roset’s non-conformist designs have always shared a common thread with contemporary art, and for Art Basel, Design Miami, the French furniture manufacturer is proud to support and promote creativity and original ideas in many forms. The progressive installations will incorporate digital mapping and algorithms, motion detection and video, sculpture and drawings, and experimentation in materials, from concrete to aluminum to textiles and more.
A private, invitation only opening event (with artists present) will take place on December 4th with music by celebrity DJ Victor Gonzalez and champagne sponsor Moët & Chandon. For this special event Ligne Roset will gift 500 limited edition prints of an original art piece by Lukasz Bilinski incorporating the brand’s vintage advertisements.



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